An annual festival of Eastern European films in Lima, Peru and in Rouen, France developed by a French movie lover with contacts in Europe. The festival is essentially directed to a young, moviegoer audience who likes a different, authentic, and controversial type of cinema.
Create an identity for the festival to be used through the years—that would work in Spanish and French—and the promotional poster for its 2012 edition. The big difference in this edition versus last year’s was the inclusion of a special category dedicated to animated movies.
For the logo we worked a simple solution that was based on a projection with some typographic elements shown backwards capturing the personality of the festival. As for the promotional poster, the idea was to show the diversity of proposals—live action, stop motion, and animation—and emotions that the festival explores. We created two versions, one based on anger and the other one based on surprise.