CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Designers

Franco Zegovia
Lucía Nolasco
Alfredo Burga

Creative Director

Alfredo Burga

Account Manager

Eliza Fernandez

Account Director

Claudia Boggio


TAGS

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LINKS

Infinito
Al Este de Lima / Al'Est du Noveau

Al Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by InfinitoAl Este De Lima / Al’est Du Noveau by Infinito

CLIENT

An annual fes­ti­val of East­ern Euro­pean films in Lima, Peru and in Rouen, France devel­oped by a French movie lover with con­tacts in Europe. The fes­ti­val is essen­tially directed to a young, movie­goer audi­ence who likes a dif­fer­ent, authen­tic, and con­tro­ver­sial type of cinema.


BRIEF

Cre­ate an iden­tity for the fes­ti­val to be used through the years—that would work in Span­ish and French—and the pro­mo­tional poster for its 2012 edi­tion. The big dif­fer­ence in this edi­tion ver­sus last year’s was the inclu­sion of a spe­cial cat­e­gory ded­i­cated to ani­mated movies.


APPROACH

For the logo we worked a sim­ple solu­tion that was based on a pro­jec­tion with some typo­graphic ele­ments shown back­wards cap­tur­ing the per­son­al­ity of the fes­ti­val. As for the pro­mo­tional poster, the idea was to show the diver­sity of proposals—live action, stop motion, and animation—and emo­tions that the fes­ti­val explores. We cre­ated two ver­sions, one based on anger and the other one based on surprise.

Since 2002, the “A l’Est, du Noveau” fes­ti­val show­cases French pub­lic films made in Cen­tral and West­ern Europe, with one core idea: to pur­sue nov­elty. In 2008, “Al Este de Lima” fes­ti­val was cre­ated with the spirit of its French edi­tion, but this time, to be show­cased in Lima, Peru. The encounter with Infinito in 2012 was cru­cial for us. Through graphic work, Infinito helped to strengthen our iden­tity towards our pub­lic, fol­low­ing the medulla of the fes­ti­vals: the nov­elty. As a con­se­quence, pub­lic atten­dance increased last year. — David Duponchel, Film­maker and fes­ti­val promoter

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