A television channel from STAR China Media Limited dedicated to all types of music programs for young music lovers in China. They also hold notable music awards every year that invite the most popular artists in the region to attend.
STAR China Media Limited commissioned us to rebrand their 31 programs and promos in one tone in order to cope with their need of expanding on-air contents to their official website. They required a simple and tidy design with united graphic style that was less distracting to audiences in the smaller screens of laptops. And the challenge was to finish the project in a month’s time.
Our concept was to use the simplest form in design: geometric shapes, together with gradient colors, as the base elements. We divided the programs into five groups, where each group had a unique primitive shape to represent it. In this way we could speed up the creative processes in a more systematic way and hence could work faster during the design period. Our approach gave the channel a totally united and identical look that unifies their broadcast and online platform, which was different from the fancier and diversified program packaging Channel [V] China had before.