CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

75

Page Count

Number of Colors

3

Binding

Dimensions

18 × 24

Paper Stock

French Paper Speckletone, Natural, 80lb cover

Special Techniques


DESIGN CREDITS

Chris DeLorenzo


PRODUCTION CREDITS

Silkscreener

Tim Styles


TAGS

, , ,


LINKS

mamas-sauce.com

Poster for Self-promotion by Johnny CupcakesPoster for Self-promotion by Johnny Cupcakes


CLIENT

John­ny Cup­cakes is an inter­na­tion­al cloth­ing brand based in Boston, MA, known for retail­ing out of faux bak­eries.


BRIEF

A lim­it­ed edi­tion poster for an in-store appear­ance at John­ny Cup­cakes Lon­don, UK, by Gaslight Anthem front­man, Bri­an Fal­lon.


APPROACH

The Gaslight Anthem’s songs are like a time cap­sule of a teenage Amer­i­can dream—car radios, boys, late nights, girls; all the things that make you want to grab the one you love and dri­ve all night until you’re some­body new. So along that theme I cre­at­ed the image of a girl sneak­ing out to meet up with a mys­te­ri­ous male fig­ure in a slick moon­lit Camaro. I’ve always liked the con­cept of frames with­in a frame, so using the win­dow as the cen­ter point I let the scene unfold from there. Min­i­miz­ing cost I kept it to three col­ors and I let that deter­mine how I used light and shad­ow with­in the illus­tra­tion. Then Mama’s Sauce came in the ring and body slammed it down for the three count to win it all! 

PRODUCTION LESSONS

The combination of 80lb paper and the heavy ink coverage really proved to be challenging. We had to learn a lot about stabilizing paper in order to achieve tight registration.

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