CLIENT
Clark Orr is a freelance designer and illustrator specializing in logos, branding, packaging, and apparel designs.
BRIEF
Designed for a themed gallery show, this poster recreates the ever-so coveted Lickable Wallpaper.
APPROACH
For Gallery 1988’s biggest annual show, Crazy4Cult, each artist chose a personal favorite cult movie to base a piece on. I chose Willy Wonka & The Chocolate Factory. Knowing that I like adding bonus conceptual elements to my posters, a friend gave me the idea to recreate Lickable Wallpaper (a memorable prop from the film). I ended up making it look like a “wallpaper sample” swatch and talked Mama’s Sauce into mixing scented oils into the inks, making the poster fruit-smelling. I never imagined this poster would be as big of a hit as it’s been with people.
PRODUCTION LESSONS
Fragrance oils were used in the ink. These may not be quite lickable, but they’re at least sniffable. The snozzberries smell like snozzberries!
Judge’s Comments
Even with my poor sense of smell there I was scratching the thing! Can you think of more clever way to attract the attention of the viewer to a promo device? The actual color printing is exquisite and flawless— extremely good silkscreen printing—even before the gimmick. A good gimmick is worth a thousand words. — Art Chantry
Work of this caliber is difficult to find. Clark Orr incorporates poppy colors and a great subject to artfully achieve this best of class. — David Dodde
This was something you would not expect (like the lickable wallpaper) to see in a design show. Had a really fresh and bold feel. Very memorable. — Pum Lefebure
This poster is hilarious and the use of ‘scratch-n-sniff’ inks really stinks. — DJ Stout
