CATEGORY

Silkscreen

RANK

Best of Category


PRODUCTION DETAILS

Quantity

50

Page Count

Number of Colors

6

Binding

Dimensions

18 × 24

Paper Stock

French Paper Construction, Whitewash, 100lb cover

Special Techniques

Fragrant ink


PRODUCTION CREDITS

Silkscreener

Jesse Adams


TAGS

, , , ,


LINKS

mamas-sauce.com

Poster for Self-promotion by Clark OrrPoster for Self-promotion by Clark Orr


CLIENT

Clark Orr is a free­lance design­er and illus­tra­tor spe­cial­iz­ing in logos, brand­ing, pack­ag­ing, and appar­el designs.


BRIEF

Designed for a themed gallery show, this poster recre­ates the ever-so cov­et­ed Lick­able Wall­pa­per.


APPROACH

For Gallery 1988’s biggest annu­al show, Crazy4Cult, each artist chose a per­son­al favorite cult movie to base a piece on. I chose Willy Won­ka & The Choco­late Fac­to­ry. Know­ing that I like adding bonus con­cep­tu­al ele­ments to my posters, a friend gave me the idea to recre­ate Lick­able Wall­pa­per (a mem­o­rable prop from the film). I end­ed up mak­ing it look like a “wall­pa­per sam­ple” swatch and talked Mama’s Sauce into mix­ing scent­ed oils into the inks, mak­ing the poster fruit-smelling. I nev­er imag­ined this poster would be as big of a hit as it’s been with peo­ple.

PRODUCTION LESSONS

Fragrance oils were used in the ink. These may not be quite lickable, but they’re at least sniffable. The snozzberries smell like snozzberries!

Judge’s Comments
Even with my poor sense of smell there I was scratching the thing! Can you think of more clever way to attract the attention of the viewer to a promo device? The actual color printing is exquisite and flawless— extremely good silkscreen printing—even before the gimmick. A good gimmick is worth a thousand words. — Art Chantry

Work of this caliber is difficult to find. Clark Orr incorporates poppy colors and a great subject to artfully achieve this best of class. — David Dodde

This was something you would not expect (like the lickable wallpaper) to see in a design show. Had a really fresh and bold feel. Very memorable. — Pum Lefebure

This poster is hilarious and the use of ‘scratch-n-sniff’ inks really stinks. — DJ Stout

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