CLIENT
Harvard Business School offers a full-time MBA program, doctoral programs, and many executive education programs. Consistently ranked one of the best business schools in the world, HBS recently outlined several initiatives for developing MBAs, including environmental sustainability, healthcare, globalization, leadership, and social enterprise.
BRIEF
John Whitehead’s contributions had a profound effect on Harvard Business School. To honor the philanthropist on his 90th birthday, HBS asked individuals for quotes and adjectives describing John’s impact—allowing us free range to create an appropriate homage.
APPROACH
To represent the many branches of the university, the quotes were molded into a tree’s armature, while descriptors became foliage to represent growth, stability, and potential. We worked with EM Letterpress to create a limited-edition run of the poster.