Label for/by creativeplacement

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CLIENT

cre­ative­place­ment pro­vides 25 years tal­ent of sus­tain­able solu­tions. Our exper­tise is in pack­ag­ing, print, inter­ac­tive, and adver­tis­ing pro­fes­sion­als. Senior lev­el through emerg­ing tal­ent build­ing brands, agen­cies and design firms through­out the greater New York Metro area. 

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BRIEF

We want­ed to show off the metal­lic nature of our illus­trat­ed type. Foil stamp­ing was the only option.

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APPROACH

We’ve always loved humor in mar­ket­ing and adver­tis­ing and we’re not immune to play­ing with words our­selves. So we bring you “Cre­ative Placem­ints”, a deli­cious play on words. The label need­ed a styl­ish retro feel with a mod­ern twist. We used Ter­raskin for the sub­strate, which is high­ly sus­tain­able. The main focus was to high­light the illus­trat­ed type with cop­per foil to achieve our desired effect. The mat­te var­nish allowed the label to dis­ap­pear so it looked like it was direct­ly print­ed on the tin.