Apollo Theater Foundation is a non-profit organization dedicated to the preservation and development of the legendary Apollo Theater. Host of world-class live performances and education programs, the Apollo honors and advances the contributions of African-American artists, as well as emerging creative voices.
Expand the Apollo brand to create a buzz-worthy Spring Gala invitation for the non-corporate, New York City socialite crowd.
Knowing that time was tight (and without a name to hang a hat on), RED crafted a Harlem-inspired spring campaign based on carnation iconography and legends of Apollo past. As the event neared and honorees were announced, the floral motif was incorporated with black and white photography to produce a lively background that literally screamed party from the first reveal.