Christmas Gift Tags for Self-promotion by Chapel Press

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CLIENT

Chapel Press is a mod­ern let­ter­press print stu­dio based in Mel­bourne, Aus­tralia. Work­ing with design pro­fes­sion­als to cre­ate tac­tile works of art, using lux­u­ri­ous papers com­bined with pre­cise ink­ing, heavy impres­sion, and a gen­er­ous amount of exper­tise and passion.

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BRIEF

Rather than just a Christ­mas card to tell our clients when we’d close and re-open in the new year, we set out to cre­ate a set of let­ter­press Christ­mas gift tags which flaunt our pro­duc­tion exper­tise. The design ref­er­ences the words of Ebenez­er Scrooge, “Bah! Hum­bug!”, declar­ing Christ­mas to be a fraud.

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APPROACH

To pro­vide clients with a use­ful set of gift tags to adorn their spe­cial gifts to fam­i­ly, friends, and clients over the Christ­mas break. There­by help­ing to spread the love of let­ter­press. To bal­ance the neg­a­tive con­no­ta­tion of the “Bah! Bum­bug!” mes­sage, we includ­ed some pos­i­tive Christ­mas cheer mes­sages. We print­ed the pos­i­tive mes­sages in red, and used black for the Hum­bugs. To illus­trate how the flat print­ed sheet might appear, we retained the crop marks, bleed and wastage as part of the over­all presentation.