Chapel Press is a modern letterpress print studio based in Melbourne, Australia. Working with design professionals to create tactile works of art, using luxurious papers combined with precise inking, heavy impression, and a generous amount of expertise and passion.
Rather than just a Christmas card to tell our clients when we’d close and re-open in the new year, we set out to create a set of letterpress Christmas gift tags which flaunt our production expertise. The design references the words of Ebenezer Scrooge, “Bah! Humbug!”, declaring Christmas to be a fraud.
To provide clients with a useful set of gift tags to adorn their special gifts to family, friends, and clients over the Christmas break. Thereby helping to spread the love of letterpress. To balance the negative connotation of the “Bah! Bumbug!” message, we included some positive Christmas cheer messages. We printed the positive messages in red, and used black for the Humbugs. To illustrate how the flat printed sheet might appear, we retained the crop marks, bleed and wastage as part of the overall presentation.