CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

600

Page Count

Number of Colors

2

Binding

Dimensions

3.54 × 2.16

Paper Stock

Concept Radiance, 352gr/m2

Special Techniques


DESIGN CREDITS

Sash Fernando, Dave Morony, Jess McGeachin, Melanie Stow


PRODUCTION CREDITS

Irwin & McLaren


TAGS

, ,


LINKS

principledesign.com.au
taylordpress.com

Business Card for LOV by Principle DesignBusiness Card for LOV by Principle DesignBusiness Card for LOV by Principle Design


CLIENT

LOV is an online retail space encom­pass­ing the high­est qual­i­ty cos­met­ics and beau­ty prod­ucts.


BRIEF

The client required a busi­ness card design that encom­passed the brand’s val­ues and the same lev­el of high qual­i­ty as reflect­ed in the visu­al lan­guage of the oth­er brand touch­points.


APPROACH

We cre­at­ed an iden­ti­ty that cap­tures the bold yet fem­i­nine char­ac­ter­is­tics of LOV. Desir­able and strong, the brand is cou­pled with clas­si­cal­ly beau­ti­ful black and white pho­tog­ra­phy.

PRODUCTION LESSONS

The challenge for this project was to maintain the height of the blind emboss when impressing both sides of the duplexed stock together. The risk when duplexing the stocks together was the blind emboss being flattened from the pressure of impressing them together. Our solution was creating a template to sit between the cards and plate to protect the emboss. The duplex allowed us to create the height and finishing of the blind emboss. In order to disguise the edge of the duplex finish and to bring in the brand’s key color, we decided to use edging on the final card.

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