CLIENT
LOV is an online retail space encompassing the highest quality cosmetics and beauty products.
BRIEF
The client required a business card design that encompassed the brand’s values and the same level of high quality as reflected in the visual language of the other brand touchpoints.
APPROACH
We created an identity that captures the bold yet feminine characteristics of LOV. Desirable and strong, the brand is coupled with classically beautiful black and white photography.
PRODUCTION LESSONS
The challenge for this project was to maintain the height of the blind emboss when impressing both sides of the duplexed stock together. The risk when duplexing the stocks together was the blind emboss being flattened from the pressure of impressing them together. Our solution was creating a template to sit between the cards and plate to protect the emboss. The duplex allowed us to create the height and finishing of the blind emboss. In order to disguise the edge of the duplex finish and to bring in the brand’s key color, we decided to use edging on the final card.
