CATEGORY

Varnishes

RANK

Best of Category


PRODUCTION DETAILS

Quantity

3,000

Page Count

68 + 4p flysheets + 4p cover

Number of Colors

CMYK + 5

Binding

Perfect bound

Dimensions

9.5 × 13

Paper Stock

Sappi Opus, Gloss, 120lb cover
Sappi Opus, Gloss, 80lb cover
Neenah Oxford, UV/Ultra II Translucent, 28lb

Special Techniques

Reticulating
Strikethrough dull/gloss
Satin, soft touch, and glitter UV varnish


DESIGN CREDITS

Art Director

Rick Valicenti

Designers

Rick Valicenti, Robyn Paprocki

Photographer

Tom Vack

Illustrators

John Pobojewski, Cameron Brand


TAGS

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LINKS

3st.com
classic-color.com
hollyhunt.com

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CLIENT

Hol­ly Hunt is known for a look that is con­sis­tent­ly at the fore­front of style and qual­i­ty, and their show­rooms and col­lec­tions lead the indus­try in lux­u­ry home fur­nish­ings. The com­pa­ny designs, pro­duces, and show­cas­es cus­tom made prod­ucts includ­ing indoor and out­door fur­ni­ture, light­ing, rugs, tex­tiles, and leathers.


BRIEF

Hol­ly Hunt want­ed to cre­ate a keep­sake brochure that would demon­strate the new direc­tion of her brand. At the begin­ning of the process, Hol­ly made men­tion that “the aliens have land­ed and they are pret­ty.”


APPROACH

Our approach is always aim­ing towards sub­lime design, expressed through love­ly typog­ra­phy.

PRODUCTION LESSONS

Marry the right paper with the right process and it will always look right.

Judge’s Comments
Among the many special techniques and technologies that have been left behind in the transfer to a digital printing process is the science of printing varnishes. This piece is a blowout—a graphic overkill of varnish ideas—many of which I haven’t seen in use for over a generation. You could use this one piece as a “how to” textbook showing how to use varnish to do almost anything. — Art Chantry

I loved leafing through this catalog because of its dense, rich color and more importantly the smartly applied varnish. This sensual catalog begs to be looked at again and again. — David Dodde

The production value (photo/design/print) was great. The mix and match of stocks, inks, and varnishes just made this piece feel like a sculpture in your hands. — Pum Lefebure

The striking varnish work elevates the exquisite beauty of the brochure’s photography and furniture design. — brad murph

The printing and explorative use of varnishes here shines like expensive jewelry. — DJ Stout

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