CLIENT
The Croatian Academy Glyptotheque is an art institution in Zagreb with several galleries, hosting a permanent exhibition as well as occasional ones. It is a part of the Croatian Academy of Sciences and Arts.
BRIEF
Culture of Smoking is a monograph that follows the exhibition of the same name in Zagreb. Despite this function, the book is also conceived as an independent publication for anyone who wants to get insight in the historical and cultural evolution of the controversial phenomenon that smoking is.
APPROACH
The purpose of this book is to get better insight into the historical and cultural evolution of smoking. The book has an imitation cigarette on its open spine which, along with some other details, makes it special. The paper we selected is reminiscent of tobacco leaves with its texture. With details like this we successfully satisfied the client, and the target audience.