CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

250

Page Count

Number of Colors

3

Special Techniques

Binding

Dimensions

19 × 25

Paper Stock

French Paper Pop-Tone, Lemon Drop, 100lb


PRODUCTION CREDITS

Daniel MacAdam


TAGS

, , , ,


LINKS

Goose Island Beer Company
Ian Law
Crosshair

Poster for Goose Island Beer Company by Ian Law
Poster for Goose Island Beer Company by Ian Law


CLIENT

Goose Island Beer Company produces several year-round and seasonal styles of craft beer, the best-known of which are 312 Urban Wheat Ale and Honker’s Ale. The beers are distributed across the United States and the United Kingdom.


BRIEF

Design a poster to promote a summer concert series in Logan Square—a neighborhood in Chicago, IL. The concert series was being sponsored by Goose Island Beer Company.


APPROACH

The poster was to have a musical theme while also having a connection to the neighborhood in which it was taking place. The design solution uses a monument at the venue location as central element. A guitar neck was juxtaposed behind the monument to incorporate the musical subject matter.

PRODUCTION LESSONSPrinting on bright yellow paper is awesome.

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