Nine10Eleven, helmed by New York, NY, couple Mollie and Andrew is a non-profit organization for kids. Working hand in hand with Added Value, another local non-profit, the organization aims to create opportunities for the youth of South Brooklyn.
Their 9/10/2011 wedding date inspired the branding of their organization Nine10Eleven.The two events were celebrated concurrently, and our challenge was to create wedding invitations that doubled as the brand identity for the charity.
It was important to capture Mollie and Andrew’s personalities—specifically their love for New York City and classic rock. We designed the invitation on the back of a 7-inch record sleeve which contained a vintage vinyl record, a poster that doubled as a map of the city highlighting their favorite spots, and the RSVP card. For the event, we created brown paper bags for cocktail hour and late night bagels.