CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

Paper bag 1,000
All others 200

Page Count

Number of Colors

Paper bag and Inside Sleeve 1/0
RSVP Card 1/1
Outside Sleeve and Record Label Sticker 2/0
Wedding Guide Poster 2/1
Poster and Wedding Guide 2/2

Special Techniques

Binding

Dimensions

Paper bag 4.312 × 2.437 × 7.875
Poster 16.5 × 23.5
RSVP Card 5 × 7
Outside Sleeve flat 14.5 × 8.25
Wedding Guide Poster 14 × 21
Wedding Guide 7 × 7

Paper Stock

Poster Mohawk Feltweave, Soft White, 80lb text
RSVP Card, Outside Sleeve Mohawk Superfine Eggshell, Soft White, 100lb cover
Inside Sleeve, Wedding Guide Poster, Wedding Guide Mohawk Superfine Eggshell, Soft White, 80lb text


DESIGN CREDITS

Creative Director

Roanne Adams

Designers

Tadeu Magalhães, Lotta Nieminen

Illustrator

Elliott Burford


TAGS

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LINKS

RoAndCo
Proof7

Invitation for Silkstone by RoAndCo
Invitation for Silkstone by RoAndCo
Invitation for Silkstone by RoAndCo
Invitation for Silkstone by RoAndCo
Invitation for Silkstone by RoAndCo
Invitation for Silkstone by RoAndCo


CLIENT

Nine10Eleven, helmed by New York, NY, couple Mollie and Andrew is a non-profit organization for kids. Working hand in hand with Added Value, another local non-profit, the organization aims to create opportunities for the youth of South Brooklyn.


BRIEF

Their 9/10/2011 wedding date inspired the branding of their organization Nine10Eleven.The two events were celebrated concurrently, and our challenge was to create wedding invitations that doubled as the brand identity for the charity.


APPROACH

It was important to capture Mollie and Andrew’s personalities—specifically their love for New York City and classic rock. We designed the invitation on the back of a 7-inch record sleeve which contained a vintage vinyl record, a poster that doubled as a map of the city highlighting their favorite spots, and the RSVP card. For the event, we created brown paper bags for cocktail hour and late night bagels.


















PRODUCTION LESSONSFinding appropriately sized mailers was hard, but we found them in the United Kingdom. Another difficulty was achieving color continuity across the range of materials we were working with—we had to go through several rounds of silkscreening before things came out right.

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