Greeting Cards for Self-promotion by Murmure

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CLIENT

Murmure strives to overturn the limits between art, graphic design, and communication by bringing together an array of skills. Awakening of the senses, poetry, and elegance of textures are the fundamental principles the agency uses to create an original and efficient concept.

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BRIEF

To produce a singular and airy greeting card where the graphic refinement is sublimated by the technical complexity, making the greeting card a showpiece for the agency.

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APPROACH

Banking on the use of white, we wanted to let the subtlety of the tone and the interaction between height and texture reveal their refinement through the use of light.

PRODUCTION LESSONSThe challenge was to design a white greeting card. Because we wanted to play with volume, light, and patterns in the typography, we used a puffing and varnish silkscreen to achieve those differences.