BPM, based in Melbourne, Australia, is a boutique property development team specializing in luxury bayside apartments.
Our brief was to create a sales brochure for this yet-to-be-developed block of apartments which would appeal to a young professional demographic.
The gardens—created by acclaimed landscape designer Jack Merlo—provide a strong focal point for these apartments. Texture and tone was an important selling feature, so we opted for quality, uncoated paper stocks and foiling to highlight the property’s fine detailing. A green palette was applied throughout this brochure to connect the space to this selling point, blurring the lines between indoors and outdoors.