Cru is a small eclectic design shop for the home. Beyond selling furniture and accessories, Cru also offers in-home interior design and decorating services. Their audience is suburban moms.
We were hired to create an identity and stationery package for Cru to open its doors with. We included with that pieces that relate to their in-store purchases including service menu card, sticker, custom tissue paper, price tags, and business card.
We wanted to use the fact that Cru has a storefront with gifts and home furnishings to promote their interior design business. We set out to show creativity in the stationery design, while maximizing the budget, by creating a menu card that could be changed up as needed and dropped in customers bags.