BPM, based in Melbourne, Australia, is a boutique property development team specializing in luxury bayside apartments.
We were asked to create a sales brochure that evoked a sense of luxury bayside living for an affluent street and suburb in Melbourne, Australia.
Our idea in creating the brand was to offer a nod to the nautical, with a sophisticated modern edge. The blue palette used throughout the brochure evokes the nearby seascape, and connects the space with one of the key selling points for these bayside homes. The binding of fine blue twine is likewise a subtle reference to the quality rope used in boating. We commissioned all photography and renders, and styled them for brand strength, harmony, and continuity.