HyperQuake is a Cincinnati-based design agency working with various brands in the CPG, Entertainment, Restaurant, Retail, Healthcare, and B2B categories. HyperQuake works across a variety of media and formats to bring brand experiences to life.
Given the word, “environment,” as the starting point for designing this print, we wanted to do something different, to look at what the word really means, and what it means for us beyond just being conscientious. We wanted to explore how a poster can change with the environment and adapt to it. Also, we wanted our potential clients to know that we’re thinkers and not just a couple of design punks sitting in a studio waiting for something to happen. Finally, we wanted the poster itself to be kind to the environment—no inks, 100% recyclable.