Una Lee is a self-proclaimed activist designer, working with social movements, non-profits, and other awesome folks to create a better, more beautiful world.
I wanted my identity to emphasize the kind of work I do over my own name. The business card needed to communicate the transformative impact of what I do, and it needed to provide the sense of delight that people can expect from my work. Looking at/through the tagline, the world is altered by the hatching, which appears to be a pattern but on closer inspection is an organically shifting series of lines that conveys the way I see change happening. My name and contact information are engraved and thus less visible in this change-making process.