Business Card for Self-Promotion by Una Lee

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CLIENT

Una Lee is a self-pro­claimed activist design­er, work­ing with social move­ments, non-prof­its, and oth­er awe­some folks to cre­ate a bet­ter, more beau­ti­ful world.

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APPROACH

I want­ed my iden­ti­ty to empha­size the kind of work I do over my own name. The busi­ness card need­ed to com­mu­ni­cate the trans­for­ma­tive impact of what I do, and it need­ed to pro­vide the sense of delight that peo­ple can expect from my work. Look­ing at/through the tagline, the world is altered by the hatch­ing, which appears to be a pat­tern but on clos­er inspec­tion is an organ­i­cal­ly shift­ing series of lines that con­veys the way I see change hap­pen­ing. My name and con­tact infor­ma­tion are engraved and thus less vis­i­ble in this change-mak­ing process.

This was my first foray into laser-cutting, a process I’ve always wanted to try. Because you’re normally charged by the minute, you really have to learn to think like the laser to optimize the structure of your file. It helps to have a patient laser operator let you sit nearby with your laptop as you adjust artwork on the fly. If I’d gone to a place that wasn’t a small, community-oriented business, I think the process would have taken much longer and been more expensive.