Identity Materials for Kemin Health, L.C. by Measure, Inc.

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CLIENT

Kemin, a nutri­tion­al ingre­di­ent man­u­fac­tur­er, is com­mit­ted to improv­ing the health and nutri­tion of the world with func­tion­al prod­ucts that deliv­er max­i­mum effi­ca­cy through supe­ri­or science.

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APPROACH

The visu­al iden­ti­ty of Kemin Per­son­al Care focus­es on the min­i­mal and the refined. Build­ing off of their slo­gan “Nat­ur­al With Sci­ence” we blend­ed beau­ty and sci­ence into porce­lain icons, reflect­ing the bril­liant col­ors of Kem­in’s nat­ur­al ingredients.

The three-panel folder presented the greatest production challenges, with complex gluing, many custom folds, and die-cuts. We created many folded prototypes before settling on a final design, which ended up being absolutely necessary in getting a result with the durability, fit, and finish that we were looking for.