Coasters for Self-Promotion by UP Design

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CLIENT

UP Design is a Design/Marketing Stu­dio from Mont­clair, NJ.

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APPROACH

We cre­at­ed this as a pro­mo­tion­al piece for UP Design dur­ing the 2010 hol­i­day season—we want­ed some­thing unex­pect­ed, that we could fol­low-up with an email cam­paign. We decid­ed­ly came up with drink recipe coast­ers, and a hang­over recipe fol­low-up via email.

Creating a plaid letterpress print took a good amount of logistical planning, tweaking of files and ideas, and ongoing conversations with the vendor.