California Community Foundation (CCF) is a nonprofit organization that manages 1,600 funds for making grants, loans, fellowships, and scholarships. With a concentration of resources in priority areas such as the arts, and focused attention on low-income, ethnic minorities, and vulnerable populations.
This piece was geared towards CCF donors to reveal the multiple art funds that they manage. We initially built a campaign around this focus called “L.A. Makes Art” which talked specifically about art in Los Angeles, CA and how funding the Arts not only makes art happen but also plays a fundamental role in the culture of the city. The brochure doubled as an informational guide to CCF’s funds and a sketchbook to invite funders to become a part of art-making in Los Angeles. These brochures are provided at many events including studio tours, museum tours, luncheons, etc. where donors and artists will connect directly.