Plural is a creative studio founded in 2008, in Chicago, IL. With a focus on strong typography and conceptual approaches, Plural explores new ideas within the design process, collaborating on a wide range of print, web, video, textile, and installation projects for cultural institutions and artists.
Our approach was to design a truly interactive business card, one that involves touch and feel; one that creates a personal experience. Designer business cards always seem to compete for the greatest thickness of paper, or the deepest emboss/deboss, or the most letters pressed. We wanted a simple, blank card that forced you to discover the information, with your warm hands.