Business Card for Self-Promotion by Plural

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CLIENT

Plur­al is a cre­ative stu­dio found­ed in 2008, in Chica­go, IL. With a focus on strong typog­ra­phy and con­cep­tu­al approach­es, Plur­al explores new ideas with­in the design process, col­lab­o­rat­ing on a wide range of print, web, video, tex­tile, and instal­la­tion projects for cul­tur­al insti­tu­tions and artists.

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APPROACH

Our approach was to design a tru­ly inter­ac­tive busi­ness card, one that involves touch and feel; one that cre­ates a per­son­al expe­ri­ence. Design­er busi­ness cards always seem to com­pete for the great­est thick­ness of paper, or the deep­est emboss/deboss, or the most let­ters pressed. We want­ed a sim­ple, blank card that forced you to dis­cov­er the infor­ma­tion, with your warm hands.

The biggest production challenge was determining how the thermochromic ink would be applied. The printer had never used the ink, so many tests were conducted to determine the opacity/translucency/color the ink would appear after being silkscreened over the offset card. In the end, the black ink was the most opaque, allowing the info underneath to be completely hidden.