Promotional Card for I Ruv Ru by Samarskaya

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CLIENT

I Ruv Ru is the cre­ative play­space and upcom­ing port­fo­lio of an enig­mat­ic Rus­sophile and graph­ic designer. 

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APPROACH

The let­ter­ing solu­tion for I Ruv Ru was thick brush script let­ter­ing for the name, with a dot between the Ruv and the Ru to sig­ni­fy that it dou­bles as a url. For the pro­duc­tion I want­ed some­thing with a hint of valen­tine, ampli­fy­ing the cutesy-love theme, with­out toe­ing over the line into kitsch. I chose the thick card for its class and solem­ni­ty, in the fem­i­nine pink col­or of a love note. Always going for con­trast when it comes with print­ing, the quilt­ed tex­ture of the card was paired under the smooth white foil-block­ing of the lettering. 

This was my first time playing with paper texture, and I thought that the quilted look and feel really did highlight the refinement and complexity of the card.