0to100 is the result of a collaboration between Flash Reproductions, Up Inc, and Sandy Nicholson.
The people at the printing company Flash Reproductions, told the people at a branding agency, Up Inc, about a cool new bookbinding technique. Intrigued by the possibilities, they enlisted well-known photographer Sandy Nicholson, and a critical mass of other partners, for a unique collaboration. Looking to showcase a new bindery technique that allows full, seamless double-page spreads, the partners in the project collaborated in putting together the “0 to 100” photography project (an image of a different person to represent every year of age, from 0 to 100). This book—one component of the project, which also includes an iPad app and website—is a graphic and verbal narrative on aging. An understated design, with simple typography and plenty of white space, avoids competing with the images.