Luckyrice is a media and marketing company with a big appetite for Asian-style cuisine and culture. Every May they host a food festival, a week-long string of events from cocktail parties to a festive night market.
The festival guide and announcement brochures bookended the branding project. The announcement, which was the first piece to be designed and produced, not only reveals the year’s events but, as the nesting fold opens, it reveals a cityscape. The guide brochure was created to house more details and was distributed at every event. Referencing the announcement brochure, a surprise cover interior reveals the cityscape and a detachable postcard. The interior was printed on a toothy off-white newsprint paper to contrast the crisp white cover stock.