An expecting mom- and dad-to-be.
We created a letterpress printed announcement with the message hidden from view, as well as some custom printed and die-cut glasses to help decode the hidden text. The simple monogramed letterpress card features a pleasant but ambiguous illustration printed only in red ink. The card politely asks that you adorn the accompanying glasses, which at first resemble classic 3D movie shades only both of the lenses are red. When the card is viewed with the glasses the red lenses cancel out the red illustration and reveal the great news that’s printed beneath. BAM! Surprise! No one saw it coming, not even Mom.