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Logos

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Texas A&M University-Commerce


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Amanda Crumley
Trailercakes

Trailercakes by Amanda Crumley

CLIENT

A cup­cake bak­ery located in Dal­las, TX, whose goal is to always serve the best tast­ing cup­cakes you’ve ever had. They sell their cup­cakes from an airstream trailer around the city to indi­vid­u­als and corporations.


BRIEF

Cre­ate a new logo for the client which best encom­passed and rep­re­sented them as a whole. The chal­lenge was how to com­bine what they do, and how they do it, into one sim­ple yet dynamic logo.


APPROACH

I wanted to rep­re­sent Trail­er­cakes in a sim­pler and cleaner way so I chose to take the idea of a cup­cake and airstream trailer and com­bined them into one unique, eye-catching mark. My solu­tion gave them a new logo that was sim­ple and dynamic while rep­re­sent­ing them as a whole—it also enables them to stand out from other bakeries.

With the grow­ing rise of the food truck move­ment in Dal­las, TX, there is some good, bad, and ugly design to be found. Cur­rently, Trail­er­cakes would land some­where between bad and ugly. Amanda’s solu­tion gives the tasty treat com­pany a much needed boost with a well exe­cuted forced con­nec­tion of the trailer and the cup­cakes they pro­duce. It is my belief that Amanda’s logo solves the prob­lem of com­mu­ni­cat­ing what the com­pany does in a quick and easy to under­stand way. I would con­sider this to be an exam­ple of a stu­dent per­form­ing at an ele­vated pro­fes­sional level. — Josh Ege, Instruc­tor at Texas A&M University-Commerce

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