Trailercakes by Amanda Crumley

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CLIENT

A cup­cake bak­ery locat­ed in Dal­las, TX, whose goal is to always serve the best tast­ing cup­cakes you’ve ever had. They sell their cup­cakes from an airstream trail­er around the city to indi­vid­u­als and corporations.

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BRIEF

Cre­ate a new logo for the client which best encom­passed and rep­re­sent­ed them as a whole. The chal­lenge was how to com­bine what they do, and how they do it, into one sim­ple yet dynam­ic logo.

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APPROACH

I want­ed to rep­re­sent Trail­er­cakes in a sim­pler and clean­er way so I chose to take the idea of a cup­cake and airstream trail­er and com­bined them into one unique, eye-catch­ing mark. My solu­tion gave them a new logo that was sim­ple and dynam­ic while rep­re­sent­ing them as a whole—it also enables them to stand out from oth­er bakeries.

With the growing rise of the food truck movement in Dallas, TX, there is some good, bad, and ugly design to be found. Currently, Trailercakes would land somewhere between bad and ugly. Amanda’s solution gives the tasty treat company a much needed boost with a well executed forced connection of the trailer and the cupcakes they produce. It is my belief that Amanda’s logo solves the problem of communicating what the company does in a quick and easy to understand way. I would consider this to be an example of a student performing at an elevated professional level. — Josh Ege, Instructor at Texas A&M University-Commerce