CLIENT
A quality-obsessed photography lab in Hollywood, CA, that provides scanning, editing, and printing services for the top film photographers in the world.
BRIEF
Richard Photo Lab came to us with a business that had been growing for years, but had recently been wrestling with how to better define who they are and represent that to a nationwide audience. Richard works with some of the top film photographers in the country—and those top photographers had begun to question the quality of Richard’s work. Our challenge was to determine if this was perception or reality, determine how to close the perception gap, and then reintroduce a focused and reinvigorated brand back to an audience who knew them well.
APPROACH
We interviewed twenty Richard Photo Lab clients to determine current perceptions of the brand. We performed marketing and competitive audits. Our concept was to communicate the heart of a photo lab that takes no shortcuts. Orange was used both competitively and to convey a human quality. Full of craftsmanship and human artistry, the rebrand focuses on the small intricate details and uncompromising personality so central to the heart of their culture and work. The solution achieved immediate resonance with their audience—as was evident via social media—and gained them new clients in the process.
