Comprehensive Identity Programs





Art Director

John Bowles


Jonathan Lawrence

Brand Strategist

Dustin Britt

Project Manager

Becky O'Mara


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Richard Photo Lab

Richard Photo Lab by MatchsticRichard Photo Lab by MatchsticRichard Photo Lab by MatchsticRichard Photo Lab by MatchsticRichard Photo Lab by MatchsticRichard Photo Lab by Matchstic


A quality-obsessed pho­tog­ra­phy lab in Hol­ly­wood, CA, that pro­vides scan­ning, edit­ing, and print­ing ser­vices for the top film pho­tog­ra­phers in the world.


Richard Photo Lab came to us with a busi­ness that had been grow­ing for years, but had recently been wrestling with how to bet­ter define who they are and rep­re­sent that to a nation­wide audi­ence. Richard works with some of the top film pho­tog­ra­phers in the country—and those top pho­tog­ra­phers had begun to ques­tion the qual­ity of Richard’s work. Our chal­lenge was to deter­mine if this was per­cep­tion or real­ity, deter­mine how to close the per­cep­tion gap, and then rein­tro­duce a focused and rein­vig­o­rated brand back to an audi­ence who knew them well.


We inter­viewed twenty Richard Photo Lab clients to deter­mine cur­rent per­cep­tions of the brand. We per­formed mar­ket­ing and com­pet­i­tive audits. Our con­cept was to com­mu­ni­cate the heart of a photo lab that takes no short­cuts. Orange was used both com­pet­i­tively and to con­vey a human qual­ity. Full of crafts­man­ship and human artistry, the rebrand focuses on the small intri­cate details and uncom­pro­mis­ing per­son­al­ity so cen­tral to the heart of their cul­ture and work. The solu­tion achieved imme­di­ate res­o­nance with their audience—as was evi­dent via social media—and gained them new clients in the process.

Match­stic gave us our groove back. Ini­tially we thought we could rebrand inter­nally. We quickly learned brand­ing is not our spe­cialty. Through this process, we were led through ques­tions to get to our core. The result was an aston­ish­ingly accu­rate depic­tion of us that still guides us daily. They exposed cracks in our foun­da­tion and before the team left, we were start­ing the repair process. Cus­tomers felt the pos­i­tive impact imme­di­ately, and the response to the rebrand has been over­whelm­ing. “Richard” used to be a guy that worked at the lab, now Richard has his true iden­tity. — Angela Mar­cac­cio, Mar­ket­ing Man­ager of Richard Photo Lab

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