CATEGORY

Guideline Documents

LEVEL

Professional

RANK


DESIGN CREDITS

Faciliator

Kyoungdong Kim

Creative Directors

Myungsup Shin
Seungwon Huh
Sabum Byun

BX Planner

Euisun Jung

BX Designers

Dongwoo Lee
Jiyoung Yoon
Jihoon Kim
Junhyuck Chun
Hyerim Kim

UX Planners

Jihye Park
Yeonsu Kim

UI Designers

Hyojin Park
Eunock Jun

Motion Designers

Junggun Park
Junghyun Lee


TAGS

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LINKS

Plus X
YG Entertainment

<span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" /> <span class=YG Entertainment by Plus X" />

CLIENT

The lead­ing enter­tain­ment com­pany in Korea that began as a small music agency estab­lished to pop­u­lar­ize hip hop music in 1996, but has become a com­plete enter­tain­ment com­pany spread­ing Korean music and con­tents globally.


BRIEF

A brand is not com­plete with only its logo, sym­bol, or graphic motive. The value of the brand can be fully deliv­ered to clients only if it has a clear design strat­egy on how to be shown to diverse media and consumer’s touch-points. We not only designed brand iden­tity ele­ments, but also estab­lished detailed cri­te­ria and method­ol­ogy for a con­sis­tent brand experience.


APPROACH

In close coop­er­a­tion with Plus X and YG enter­tain­ment, the brand guide book was com­posed of the “Brand story” that shares the brand spirit, val­ues, mis­sion, and slo­gan. Addi­tion­ally, “Design story” con­tains design prin­ci­ples and guide­lines to help YG entertainment’s staff under­stand their brand’s pur­sued direc­tion and image. After that, we made a renewal kit, includ­ing brand guide book, busi­ness card, iden­ti­fi­ca­tion card, and office sup­plies for inter­nal brand­ing pur­poses. We deliv­ered it to all employ­ees of YG Enter­tain­ment, who will be the ones to build the brand.

The ulti­mate goal of the project was to estab­lish guide­lines. We tended to have weak brand­ing at a com­pany level com­pared to strong brand­ing in artist and con­tents. There­fore we wanted to have solid YG guide­lines with flex­i­bil­ity in artist and con­tents. Plus X per­fectly pro­vided us an answer and led us with expound­ing pro­posal. We wanted YG to suc­cess­fully con­tinue to keep its strong brand image and reflect more future-oriented new­ness in the logo at the same time, and Plus X sur­prised us in smart way. With respect, trust, and good­will between YG and Plus X, we could achieve a con­fi­dent and per­ma­nent result. — Lee Younho, Man­ager / Future Strat­egy Team of YG Entertainment

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