The leading entertainment company in Korea that began as a small music agency established to popularize hip hop music in 1996, but has become a complete entertainment company spreading Korean music and contents globally.
A brand is not complete with only its logo, symbol, or graphic motive. The value of the brand can be fully delivered to clients only if it has a clear design strategy on how to be shown to diverse media and consumer’s touch-points. We not only designed brand identity elements, but also established detailed criteria and methodology for a consistent brand experience.
In close cooperation with Plus X and YG entertainment, the brand guide book was composed of the “Brand story” that shares the brand spirit, values, mission, and slogan. Additionally, “Design story” contains design principles and guidelines to help YG entertainment’s staff understand their brand’s pursued direction and image. After that, we made a renewal kit, including brand guide book, business card, identification card, and office supplies for internal branding purposes. We delivered it to all employees of YG Entertainment, who will be the ones to build the brand.