Port Noonan Yacht Club by Ted Perez + Associates

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CLIENT

Hav­ing served as Ted Perez’s oper­a­tions post and pri­ma­ry water­ing hole dur­ing his short-lived tenure as direc­tor of the ’68 Eli­hu Smails Regat­ta, it now lives as a col­lec­tion of appar­el and acces­sories inspired by Ted’s brief but unfor­get­table dal­liances in Nan­tuck­et, MA.

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BRIEF

We have always been inspired by the clas­sic adver­tis­ing char­ac­ters of the 1940s and 50s and want­ed to cre­ate a char­ac­ter logo for our prod­uct line at the Port Noo­nan Yacht Club. So we set out to do just that.

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APPROACH

Our char­ac­ter is a younger depic­tion of the char­ter mem­ber of The Port Noo­nan Yacht Club in a more clas­sic, fun, and car­toon­ish form. He adorns the Cap­tain’s cap as a sym­bol of expe­ri­ence and alle­giance to the Yacht Club. The char­ac­ter logo was applied to stick­ers, labels, tags, and var­i­ous prod­ucts with­in the collection. 

For The Port Noonan Yacht Club style guide we needed an icon that conveyed the whimsy of the brand. We feel Danny, our name for the illustration, speaks to and for the label’s light-hearted humor. Ahoy Polloi! — Taj Tedrow, Creative Director of The Port Noonan Yacht Club