CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Art Director and Designer

Alex Rinker

Creative Director

Taj Tedrow


TAGS

, , , , ,


LINKS

Ted Perez + Associates
Port Noonan Yacht Club

Port Noonan Yacht Club by Ted Perez + Associates

CLIENT

Hav­ing served as Ted Perez’s oper­a­tions post and pri­mary water­ing hole dur­ing his short-lived tenure as direc­tor of the ’68 Elihu Smails Regatta, it now lives as a col­lec­tion of apparel and acces­sories inspired by Ted’s brief but unfor­get­table dal­liances in Nan­tucket, MA.


BRIEF

We have always been inspired by the clas­sic adver­tis­ing char­ac­ters of the 1940s and 50s and wanted to cre­ate a char­ac­ter logo for our prod­uct line at the Port Noo­nan Yacht Club. So we set out to do just that.


APPROACH

Our char­ac­ter is a younger depic­tion of the char­ter mem­ber of The Port Noo­nan Yacht Club in a more clas­sic, fun, and car­toon­ish form. He adorns the Captain’s cap as a sym­bol of expe­ri­ence and alle­giance to the Yacht Club. The char­ac­ter logo was applied to stick­ers, labels, tags, and var­i­ous prod­ucts within the collection.

For The Port Noo­nan Yacht Club style guide we needed an icon that con­veyed the whimsy of the brand. We feel Danny, our name for the illus­tra­tion, speaks to and for the label’s light-hearted humor. Ahoy Pol­loi! — Taj Tedrow, Cre­ative Direc­tor of The Port Noo­nan Yacht Club

Browse entries