CATEGORY

Logos

LEVEL

Professional

RANK


DESIGN CREDITS

Design Director

Vijay Patel

Designers

Vijay Patel
Rei Konza

Contributors

Julian Smith
Mike Hodge


TAGS

, , , , ,


LINKS

BRR
New Zealand Antarctic Research Institute (NZARI)

New Zealand Antarctic Research Institute by BRR

CLIENT

New Zealand Antarc­tic Research Insti­tute (NZARI) is a char­i­ta­ble trust—science research by bring­ing sci­en­tists together to solve prob­lems and uncover the answers to big ques­tions that mat­ter to every­one. As a char­i­ta­ble orga­ni­za­tion, NZARI is funded by those who care about these issues.


BRIEF

Cre­ate a new iden­tity for the New Zealand Antarc­tic Research Insti­tute. The pri­mary goal was to raise the pro­file and aware­ness of the institute’s new sci­en­tific research based work in unlock­ing the uncer­tainty of Antarctica’s impact on the New Zealand coast­line, fish­eries, farm­ing, and build­ing on the con­ser­va­tion work they have been renowned for. Another key out­come was to attract phil­an­thropy from around the world to fund the new research projects on Antarc­tica. To date the project has raised $6.3 million.


APPROACH

We wanted to cre­ate a new iden­tity to hero the altru­is­tic, world-leading work that NZARI does. We devel­oped the con­cept of “Earth’s white box” to explain the rela­tion­ship between Antarc­tica and our planet, draw­ing par­al­lels with the black box in an air­craft. This sparked con­ver­sa­tions about how the infor­ma­tion Antarc­tica holds is like an iceberg—only reveal­ing a small part of itself above the hori­zon whilst con­ceal­ing a greater part under­wa­ter. This helped cre­ate the new iden­tity, which is com­prised of sim­ple, grid based graphic com­po­nents that are jux­ta­posed with organic, detailed pho­tog­ra­phy of the continent.

Antarc­tica New Zealand engaged BRR to develop a brand for NZARI. BRR brought sev­eral design con­cepts to us before we landed on the logo that we now have. We were very happy with the result­ing logo, as the inno­v­a­tive rep­re­sen­ta­tion of the ice­berg sym­bol­izes the amount of infor­ma­tion we still don’t know about Antarc­tica. Given the out­come, we feel our inter­ac­tion with BRR was pos­i­tive and reward­ing. — Ed But­ler, Man­ager Antarc­tic Pro­gramme Plan­ning of New Zealand Antarc­tic Research Institute

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