Bookworld was created by Pearson Australia (owners of the Penguin Group). Bookworld took over the digital assets of borders.com.au, one of Australia’s largest online bookstores.
Build a compelling brand with a logo that engaged current and future customers with the idea that Bookworld is the place, “Where books come from”. The logo needed to be as impactful as possible, as Bookworld is one of the largest online stores to launch in Australia in quite a while.
The new logotype features a simple and bold “B” that is reminiscent of a book with the subtle “W” designed to look like a bookmark. The logo is also designed to open up in animation—much like a book—revealing the magical world within.