Hilary’s by Ghost

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CLIENT

A small bou­tique booth in Edmond, OK, that fea­tures hand­made items and curi­ous goods.

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BRIEF

Hilary’s want­ed to cre­ate a mark that accu­rate­ly reflect­ed the spir­it of her booth and the goods found with­in. Hilary Calkins want­ed to stand apart from her com­peti­tors with a visu­al iden­ti­ty that was absolute­ly authentic.

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APPROACH

The work for Hilary’s logo and graph­ic stan­dard was an incred­i­bly fun and organ­ic cre­ative process. The solu­tion came through cus­tom hand-drawn typog­ra­phy and craft-like paper. Fin­ished off by hand-made details and per­son­al­ized stamps, Hilary’s sta­tionery is just about as unique and cus­tom as it gets.

When I came to Ghost, I wanted a brand that accurately reflected my vision for my boutique shop that offers handmade goods and an eclectic inventory. One of the challenges I faced was my incredibly limited budget. I needed a solution that was cost effective and attractive. Rubber stamps, grommets, and twine allow me to merchandise all my goods without breaking the bank. The result is a brand, mark, and packaging that not only distinguish me from my competitors, but has helped me increase awareness and improve sales dramatically. — Hilary Calkins, Owner of Hilary’s