CATEGORY

Basic Identity Applications

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Matthew Pickett

Designer

Joel Schierloh

Account Executive

Brian Barnes


TAGS

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LINKS

Ghost

Hilary’s by GhostHilary’s by GhostHilary’s by GhostHilary’s by GhostHilary’s by Ghost

CLIENT

A small bou­tique booth in Edmond, OK, that fea­tures hand­made items and curi­ous goods.


BRIEF

Hilary’s wanted to cre­ate a mark that accu­rately reflected the spirit of her booth and the goods found within. Hilary Calkins wanted to stand apart from her com­peti­tors with a visual iden­tity that was absolutely authentic.


APPROACH

The work for Hilary’s logo and graphic stan­dard was an incred­i­bly fun and organic cre­ative process. The solu­tion came through cus­tom hand-drawn typog­ra­phy and craft-like paper. Fin­ished off by hand-made details and per­son­al­ized stamps, Hilary’s sta­tionery is just about as unique and cus­tom as it gets.

When I came to Ghost, I wanted a brand that accu­rately reflected my vision for my bou­tique shop that offers hand­made goods and an eclec­tic inven­tory. One of the chal­lenges I faced was my incred­i­bly lim­ited bud­get. I needed a solu­tion that was cost effec­tive and attrac­tive. Rub­ber stamps, grom­mets, and twine allow me to mer­chan­dise all my goods with­out break­ing the bank. The result is a brand, mark, and pack­ag­ing that not only dis­tin­guish me from my com­peti­tors, but has helped me increase aware­ness and improve sales dra­mat­i­cally. — Hilary Calkins, Owner of Hilary’s

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