CLIENT
Neenah Paper is a world-class manufacturer of premium papers. Their objective is to focus on producing a premium product for designers, printers, and consumers without limiting creative expression.
BRIEF
Neenah Paper sponsored the production of Terra, 3/7 in the 7 Days series to promote various Neenah Papers and their exceptional ability to hold meticulous detail over large foil stamping areas.
APPROACH
Terra, 3/7 in the 7 Days series, is printed on various Neenah Papers. The text is taken from the book of Genesis on the creation, suggesting the infinite possibilities to create using Neenah Papers.
PRODUCTION LESSONS
The level of detail and scale of the poster dies necessitated two dies in order to balance out the impression. The intricate nature of the artwork made the division of the plates uneven in size, with one plate containing 2/3 of the artwork (for a seamless split in the creative). Obtaining an even impression with both plates was challenging, but possible with the right padding.
These Terra posters are a dazzling delight, and watching the two printer judges scrutinize this poster with a loupe, searching for the seam in the plates was my favorite part of the entire judging day. Still trying’ to read the darn thing… — Stephen DoyleSometimes the best design is just a piece of work that makes you sit up an notice, and puts a smile on your face. This is one of those pieces: amazing lettering, brilliant craft, excellent choice of materials and color. How can you not smile? — Marc English320 square Inches of intricate design and near flawlessly executed metallic foil. You can’t help but be drawn to it. — John EarlesThere we were, looking for the lines where the plates lined up. I couldn’t find them, even with my coin loupe. John from Houston bird dogged the search until he found the evidence that this piece was printed with two plates, as we suspected. The fact that it took him two days to make this discovery deems this selection just perfect for “Best Of.” — Jim Sherraden