CATEGORY

Foil Stamp

RANK


PRODUCTION DETAILS

Quantity

2,000

Page Count

24 + cover

Paper Stock

Gmund Savana

Number of Colors

CMYK

Dimensions

Envelope: 6.69 × 9.6
Catalog: 6.3 × 9.1

Binding

Perfect bound

Special Techniques

Offset


ADDL. DESIGN CREDITS

Creative Director

Karen Huang

Designers

Lui Yiling, Lee Suyeon

Photographer

Visualmind LLP


ADDL. PRODUCTION CREDITS


TAGS

, , , , ,


LINKS

Manic Design
Sang Choy International Pte. Ltd.
Dilmah Tea

Catalog by Manic Design for Dilmah TeaCatalog by Manic Design for Dilmah TeaCatalog by Manic Design for Dilmah TeaCatalog by Manic Design for Dilmah TeaCatalog by Manic Design for Dilmah Tea


CLIENT

Dilmah Tea is the third largest sup­pli­er of tea in the world, and a fam­i­ly-run busi­ness. The Tea­mak­er’s Pri­vate Reserve is a col­lec­tion of fine sin­gle-estate teas hand­picked by Mer­rill J. Fer­nan­do, founder of Dilmah to show how indul­gent tea can be.


BRIEF

The Tea­mak­er’s Pri­vate Reserve, a col­lec­tion of fine sin­gle-estate teas, is tar­get­ed at a rar­efied group of tea afi­ciona­dos and buy­ers in lux­u­ry hos­pi­tal­i­ty. The client want­ed a cat­a­log that a poten­tial buy­er would keep and refer to for tast­ing notes and addi­tion­al bits of information.


APPROACH

We set out to cre­ate a cat­a­log that reflect­ed the same care and atten­tion that was invest­ed in com­ing up with this line of teas. We had lots of fun art direct­ing and shoot­ing many of the rich­ly tex­tured pho­tographs in the book that evoked colo­nial tea coun­try. For the cov­er, we decid­ed to com­ple­ment the vis­cer­al qual­i­ties with a tac­tile cover—copper foil on wood­grain tex­tured stock. Final­ly, with a match­ing cus­tom-made mani­la enve­lope, we think we man­aged to cre­ate some­thing both dis­tinc­tive and nuanced.

PRODUCTION LESSONS

We learnt previously that it was not ideal to foil stamp on cloth substrates. For this project, the logo was incredibly detailed, so we resisted the allure of book cloth and picked a beautifully tactile card stock instead. Doing so gave us the budget to create a matching manila envelope. What we didn’t expect was that it took us four tries to get the envelope right! Dielines that worked on screen left a gaping hole near the closure when constructed, and even after we compensated for that, the gap returned when the book was inserted. We learned that the envelope needed to be larger than the book for it to fit comfortably.

Browse entries