CLIENT
Edward Lodewijk “Eddie” Van Halen is a Dutch-born American musician, songwriter, and producer. He is best known as the lead guitarist, keyboardist, and co-founder of the hard rock band Van Halen. He is ranked as one of the world’s greatest guitarists.
BRIEF
Our challenge was to design packaging for a series of three guitar effect pedals marking the 35th anniversary of the release of Van Halen’s debut album.
APPROACH
Our goal was to identify the EVH 35th Anniversary Series as a premium offering by employing a minimalist presentation and using custom printing processes. The triple-black matte finish box is wrapped with a gloss varnish print of the EVH Frankenstein pattern; the linework of this pattern is so iconic in the realm of rock that it is still recognizable even when taken outside of its trademark color schemes. The subtle reflective effect of the black-on-black graphic pattern forgoes the hard sell pitch of typical music instrument packaging and creates a sense of mystique around the product within.
