CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

250 each

Page Count

Paper Stock

Kraft Board, Natural, 1250um

Number of Colors

1

Dimensions

Swing Tag: 2.35 × 3.54
Twine Tag: 1.96 × 3.54
Diameter: 2.32

Binding

Special Techniques


ADDL. DESIGN CREDITS

Ty Symonds, Leanne Bock


ADDL. PRODUCTION CREDITS


TAGS

, , ,


LINKS

Wood Duck Press
MULCH by Sabato e Domenica

Tags by Wood Duck Press for MULCH by Sabato e DomenicaTags by Wood Duck Press for MULCH by Sabato e DomenicaTags by Wood Duck Press for MULCH by Sabato e DomenicaTags by Wood Duck Press for MULCH by Sabato e Domenica


CLIENT

MULCH by Saba­to e Domeni­ca is a cre­ative liv­ing retail con­cept bring­ing beau­ty, cre­ativ­i­ty, well-being, and enjoy­ment through a curat­ed selec­tion of high integri­ty products. 


BRIEF

We need­ed to reflect the look and feel of their flag­ship store, while com­ple­ment­ing their range of care­ful­ly select­ed prod­ucts and pack­ag­ing. They want­ed their sta­tionery items to be earthy yet beau­ti­ful­ly refined like their prod­ucts, while pro­vid­ing their clients with a warm and tac­tile experience. 


APPROACH

The swing tags are used when mer­chan­dis­ing stock in store. They are attached to prod­ucts pro­vid­ing con­sumers with infor­ma­tion about the prod­uct, its mak­er, its use and price. The store also uses them when wrap­ping flow­ers and gifts. MULCH pur­chased large quan­ti­ties of col­ored twine while on an over­seas hol­i­day. The twine tags were designed so the twine could be mer­chan­dised in store to show­case the col­or palette available—they also dou­ble as client give away.

PRODUCTION LESSONS

Letterpress printing is difficult when there is either solid ink or fine type and this design combined both of these difficulties. It was a challenge to achieve the density of ink while retaining the fine reversed detail. The swing tag also has an off centred punch to compliment the design on the front but the reverse has a website address which needed to be perfectly horizontal when hanging, so critical back up was essential.

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