CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

150

Page Count

Paper Stock

Crane's, Pearl White, 100lb cover

Number of Colors

2

Dimensions

Folded: 4.825 × 3.5

Binding

Special Techniques


ADDL. DESIGN CREDITS

Creative Director

Shelby Tupper

Illustrator

Keely Reyes

Engravings

Public domain


ADDL. PRODUCTION CREDITS

Mentors

Alan Hillesheim, Gretchen Natvig, Keeley Reyes


TAGS

, , ,


LINKS

Shelby Designs & Illustrates

Notecard by/for Shelby Designs & IllustratesNotecard by/for Shelby Designs & IllustratesNotecard by/for Shelby Designs & IllustratesNotecard by/for Shelby Designs & Illustrates


CLIENT

Shel­by Designs & Illus­trates is a small idea lab­o­ra­to­ry that pro­duces dimen­sion­al brand­ing and offers old-world service. 


BRIEF

Shel­by Designs & Illus­trates has so much grat­i­tude for our good for­tune that we felt the need to cre­ate a fresh vehi­cle with which to say thank you to peo­ple who are loy­al cus­tomers, amaz­ing ven­dors, and kind referrers. 


APPROACH

Our own the­mat­ic brand revolves around shells, bees, hon­ey, and tak­ing flight. What bet­ter con­cept than an illus­tra­tion of a bal­loon tak­ing flight, that looks like an idea light bulb and a bas­ket that is an upside down bee hive! We love weav­ing epi­gram­mat­ic bits into all that we do. To top that we used our Craigslist find, an 1889 C&P Let­ter­press, and mud­dled our way to cre­ate these note­cards in-house! 

PRODUCTION LESSONS

The largest challenge we faced was that we were our own worst client—lots of little changes splattered with over-controlling refinements galore! Then there was the lack of practice with the letterpress. Luckily our good neighborhood friend Alan, from Alan Hillesheim Letterpress in Oakland, CA, came to the rescue and enabled us to make our sweet little card, so of course, he was the first to receive our new expression of gratitude!

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