Business Card by/for Ethan Allen Smith

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CLIENT

Ethan Allen Smith is a design­er, edu­ca­tor, and speak­er in Port­land, OR.

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BRIEF

Cre­ate a busi­ness card that reflects my char­ac­ter, aes­thet­ic, and design ethic.

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APPROACH

I want­ed a card that clear­ly indi­cat­ed I was a design­er, with­out using the word Design­er. I was reach­ing for a hyper-min­i­mal­is­tic aes­thet­ic. I also cre­at­ed the sans-serif font used on the card.