Card Deck by Studio On Fire for AIGA

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CLIENT

AIGA is a glob­al com­mu­ni­ty of design advo­cates and prac­ti­tion­ers. AIGA advances design as a pro­fes­sion­al craft, strate­gic advan­tage, and vital cul­tur­al force by con­nect­ing prac­ti­tion­ers, enthu­si­asts, and patrons through region­al, nation­al, and glob­al events.

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BRIEF

We were approached by AIGA lead­ers to cre­ate a cul­ture guide for atten­dees of the 2013 nation­al AIGA Head Heart Hand design con­fer­ence. Our task was to high­light cool and inter­est­ing things to see and do in Min­neapo­lis, MN, from a design­er’s point of view. The for­mat, the con­tent, and the theme were all up to us.

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APPROACH

Annoyed by cum­ber­some guide­books and awk­ward fold-out maps, we decid­ed to make a com­pact set of let­ter­press print­ed cards pre­sent­ed in a cus­tom let­ter­press print­ed sleeve. All atten­dees of the con­fer­ence, near­ly 2,000 peo­ple, received a guide in their swag bag. You could see peo­ple read­ing through the quotes between pre­sen­ta­tions and flip­ping through the deck at lunchtime. Tweets of the com­plet­ed puz­zle rolled in over the week­end and still pop up months later—which is the bonus of hav­ing this let­ter­press print­ed, it’s too nice for peo­ple to throw away with­out feel­ing bad.