CLIENT
Adrian College Office of Admissions recruits prospective students to become part of the College as well a lifelong member of the Adrian family. Their projects are used to communicate with these students, their respective families, and the greater campus community.
BRIEF
The Office of Admissions needed a fun and engaging card for the holiday season. We strived to have it stand out from the overload of stock festive greetings, while promoting school spirit.
APPROACH
We aimed to rewrite a well-known holiday tale to engage the Adrian College community and appeal to prospective students and their families. The choice to use gold foil stamping, metallic paper, and a long fold-out made the piece elegant and eye-catching. Our end result was a well received holiday card that continues to make an impact after the holiday season.